Event Summary

Project Name Seoul 365 Fashion Show
Host City of Seoul
Modeling Company Asia Model Association
Period March 3-11, 2017
Location City of Seoul (Seoul Station Overpass, Namsan, Namdaemun Department Store, etc.)


Fashion show collaboration with the citizens

The Seoul 365 Fashion Showis a collaborative show between the city of Seoul and its citizens. Every parts of the city becomes a runway on which citizens walk down like models! It will be a complex cultural fashion show not just for industry experts, but also for citizens to plan, participate in, and enjoy. Furthermore, the Seoul 365 Fashion Show is also expected to bring new job opportunities to the younger generation as 100 young men and women are chosen to be models for the show. In order to help them continue work as models after the show, professional training and education will be provided.


The Purpose of Seoul 365 Fashion Show

  • To expand the scope of culture and arts in which the public can enjoy
  • To promote tourism in the city of Seoul
  • To initiate involvement of the general public through a festival for citizens
  • To lay groundwork and standard for the fashion industry
  • To create job opportunities for millennials and provide professional training for future jobs


2017 Seoul 365 Fashion Show Program Introduction

Seoul 365 Fashion Show
A fashion show that not only fashion designers, models, and those of the fashion industry will enjoy, but also one that will be enjoyed by the general public. The topic of the fashion show will vary every month as well as its location to provide 365 kinds of varieties. The Seoul 365 Fashion Show also supports fashion designers and models to pursue their dreams within the fashion industry.

365 Pop-up Store
Pop-up stores are installed to promote local businesses by creating a collaboration opportunity for the new and upcoming fashion designers to advertise their collection and for local merchants to engage in active selling.

Cultural Performance
The Seoul 365 Fashion Show also incorporates a variety of cultural contents for the citizens to enjoy on top of fashion show. By expanding the content of a fashion show, the Seoul 365 Fashion Show will become a representative cultural festival of Seoul City.